Video PubMatic launches AI-powered live sports marketplace with real-time targeting New platform enables advertisers to target specific game moments across streaming platforms with AI curation technology.
Video Publicis dismisses Meta AI threat French advertising giant's CEO calls platform disruption fears "BS" during earnings announcement.
Video Wunderkind launches programmatic CTV pause ads with 79% cost reduction Wunderkind partners with OpenGlass.TV and PubMatic to deliver programmatic Connected TV pause advertising with QR code integration reducing store visit costs.
Video Smartclip launches agentic AI platform for media industry automation Sidekicks platform combines media intelligence with process automation to address digital advertising challenges across cross-media workflows.
Data Comscore partners with HyphaMetrics for advanced CTV measurement Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.
Data LG Ad Solutions integrates with Viant to advance addressability in CTV Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.
AI Nearly 90% of advertisers will use AI to build video ads by 2026 IAB report reveals 86% of buyers using AI for video ads, with CTV inventory becoming 47% biddable as performance metrics dominate.
Video The Trade Desk joins S&P 500 following strong programmatic growth The demand-side platform replaces ANSYS in the prestigious stock index on July 18, 2025.
Video LinkedIn Creative Labs reveals what makes B2B video content successful LinkedIn's most comprehensive video marketing study analyzed 13,000 advertisements to determine the creative elements that drive higher engagement rates.
Video Netflix commands 8.3% of total TV as streaming hits 46% market share Nielsen's 50th monthly report reveals Netflix's strongest monthly performance as summer viewing patterns reshape television landscape.
Video YouTube clarifies "inauthentic content" policy changes YouTube's minor policy update addresses creator confusion about AI and content monetization rules.
Video Movistar Plus+ launches on Titan OS across Philips Smart TVs in Spain Spanish streaming platform expands reach through smart TV integration as connected TV market grows.
Video LG Ad Solutions expands to Australia with Sydney-based director appointment Smart TV advertising technology arrives in Australia as company targets growing CTV market expansion.
Video Paramount Australia partners with Magnite for programmatic streaming ads Premium streaming inventory becomes programmatically accessible for the first time across Australia's Paramount+ platform.
Display Industry leaders clash over curation benefits Leaders debate curation's real impact amid rising demand for premium inventory and transparency concerns.
Video Nielsen expands CTV tracking to UK Ad Intel platform Nielsen adds Connected TV measurement capabilities to its advertising intelligence product for UK market analysis.
Data European Commission releases implementation guidance for political advertising rules European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.
Video YouTube and 4S behaviors redefine marketing strategies Industry leaders reveal how streaming, scrolling, searching and shopping reshape consumer journeys for marketers.
Video Disney and ITV launch content exchange across streaming platforms Disney+ and ITVX begin trading content libraries in landmark partnership starting July 16, marking new approach to streaming collaboration.
Video Digital advertising leaders converge for IAB Europe's H1 2025 insights Industry experts gather in London to address programmatic trends, with outcomes-driven campaigns leading market shift.
Video YouTube closes trending page after a decade of operation Platform shifts focus to category-specific charts as viewing patterns change significantly since 2015 launch.
Video Google clarifies YouTube monetization policies amid creator confusion Platform addresses misconceptions about July 15 policy update affecting content creators.
Video Utiq partners with Visoon for privacy-first TV advertising expansion Utiq partners with Visoon for enhanced cross-screen targeting across connected TV and HbbTV platforms.
Video HBO Max returns after two-year Max experiment ends Warner Bros. Discovery officially restores original streaming service name as platform refocuses on premium content strategy.
Video Marketers struggle to adapt social creative for connected TV campaigns New survey finds 72% reuse existing assets while only 25% develop tailored content for cross-platform video advertising.
